QIVA Global exists to help organisations localise their global advantage

We know that sustained commercial success is driven by systematic connection with the ideas and products your customers value.

This also applies in Asia.

01
Leverage our local experience, commercial acumen and data insights prior to investment.

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02
Activate a critical mass of customers to embed confidence in your proposition and accelerate commitment.

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03
Apply our local knowledge to formalise your market opportunity and connect with the right audience.

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04
Build your profile with our on-the-ground operational experience and proven distribution partners.

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QIVA Industry Perspectives

6th September 2020
If you’re interested in participating, please get in touch

Our Industry Perspectives

HSBC logo
SIS PHD logo
Ceuta logo
NHS logo
Floradix logo
Judges Scientific logo
QIVA has provided us with valuable information on our market in China. This included vital information we were unaware of, like in-depth knowledge of the channels our competitors use and the gaps we needed to fill in terms of marketing.
Marketing Director
CoolLED
对中国市场具有深刻了解,并对中国市场未来发展趋势有着独特的理解和敏锐的洞察,是中国得顺公司非常重视以及信赖的战略合作伙伴
Chairman
DeShun Group
Working with QIVA has been extremely beneficial to us in our 2020 business planning as we consolidate and expand into new opportunity areas.
Ellie Adams

Ellie Adams

Managing Partner

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Ellie’s clients benefit from her combination of professional services expertise and on-the-ground knowledge gained from a career working on Asia-led growth for international businesses. A fluent mandarin speaker, she has worked in China (mainland and Hong Kong), the Philippines, Singapore and Japan.

Ellie’s professional experience includes Thompson Reuters, where she worked on sales, strategy and policy projects in China, the UK and USA. Her work in emerging markets saw her land the role of Director of Government Affairs in Washington DC. From this position she was headhunted to join Monitor Deloitte, the strategic consulting boutique. Here Ellie worked on strategic planning and development for the NHS, Police Force and Tesco.

In 2017 Ellie founded QIVA, an independent consultancy that helps organisations looking to grow in Asia to localise their global advantage. Today QIVA works with government, professional services firms, manufacturers and retail brands to generate new business and drive performance.

Lei Jiang

Lei Jiang

Partner - Sales & Distribution

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A serial entrepreneur, Lei understands the importance of data and respect in business, particularly when working between Europe and China. He recognises doing business in China is not just about export, but about managing your business in the country.

Lei was educated at university in Shanghai and Berlin and achieved an MSc in engineering. After a period working in an automotive company in Germany, Lei set up his own FMCG business, operating between Germany and China. Following this he was recruited by a global food brand, focussing on the lucrative mother and baby market in China. Here Lei set up, structured and managed their extensive sales apparatus in China.

United Kingdom

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Workplace
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China

上海市松江区中心路1158号21号楼A座1101室