We know that sustained commercial success is driven by systematic connection with the ideas and products your customers value.
This also applies in Asia.
QIVA has provided us with valuable information on our market in China. This included vital information we were unaware of, like in-depth knowledge of the channels our competitors use and the gaps we needed to fill in terms of marketing.
Working with QIVA has been extremely beneficial to us in our 2020 business planning as we consolidate and expand into new opportunity areas.
Ellie’s clients benefit from her combination of professional services expertise and on-the-ground knowledge gained from a career working on Asia-led growth for international businesses. A fluent mandarin speaker, she has worked in China (mainland and Hong Kong), the Philippines, Singapore and Japan.
Ellie’s professional experience includes Thompson Reuters, where she worked on sales, strategy and policy projects in China, the UK and USA. Her work in emerging markets saw her land the role of Director of Government Affairs in Washington DC. From this position she was headhunted to join Monitor Deloitte, the strategic consulting boutique. Here Ellie worked on strategic planning and development for the NHS, Police Force and Tesco.
In 2017 Ellie founded QIVA, an independent consultancy that helps organisations looking to grow in Asia to localise their global advantage. Today QIVA works with government, professional services firms, manufacturers and retail brands to generate new business and drive performance.
A serial entrepreneur, Lei understands the importance of data and respect in business, particularly when working between Europe and China. He recognises doing business in China is not just about export, but about managing your business in the country.
Lei was educated at university in Shanghai and Berlin and achieved an MSc in engineering. After a period working in an automotive company in Germany, Lei set up his own FMCG business, operating between Germany and China. Following this he was recruited by a global food brand, focussing on the lucrative mother and baby market in China. Here Lei set up, structured and managed their extensive sales apparatus in China.